Step 1: Sign up
The first thing you need to do to get up and running is sign up to join the program. You can do this at instantarticles.fb.com.
Note: To begin publishing, you must have an existing Facebook Page and have Admin or Editor role on the Page.
Step 2: Choose your Facebook Page
After signing up you’ll be given the chance to choose which Page you’d like to activate articles for:
Step 3: Claim your URL
Once you’ve selected your Facebook Page, you’ll be asked to provide a URL you intend to use for articles. This URL will serve as the basis for the URLs of all your posts (and, in most cases, will be your blog URL, for example, buffer.com/library).
To claim your URL you need to add a meta tag to your HTML’s <head> tag and then add the URL to your settings. All the information you need to do this can be found in the Instant Articles Settings:
Step 4: Create articles
In testing, Facebook discovered that publishers want a single tool to publish articles to the web, mobile apps, or any other places readers see their content. As such, articles can be published directly from your Content Management System — there’s no need to re-create articles within Facebook.
You can sync your blog with Instant Articles via Facebook’s publishing tools, an RSS feed or by using an API. Here’s a quick rundown of the options available:
Connecting with WordPress
If you use WordPress to power your blog, Facebook has created a plugin to streamline the process of creating Instant Articles. This is likely to be the quickest and easiest way to get set up with Instant Articles.
➤ For a step-by-step guide on connecting your blog using the WordPress plugin check out this article
Alongside the WordPress plugin, Facebook has teamed up with many publishing platforms to create seamless integration with Instant Articles.
Publishing Tools includes integrations with:
- Drupal, Atavist, Medium, Perk Distributed, RebelMouse, ShareThis, Sovrn, Steller, Tempest. Find the full details here.
If you aren’t using WordPress or another CMS supported by Facebook Publishing Tools, you can connect your content to Facebook through an RSS feed.
An RSS feed can integrate seamlessly with Facebook with new posts being automatically syndicated as Instant Articles whenever you hit publish.
To enable publishing from an RSS feed, you must configure your content management system to generate a new RSS feed which contains the full content of each article in Instant Articles markup (you may need a developer to help with formatting the feed).
➤ A guide to formatting RSS feeds in Instant Articles markup can be found here.
The API allows you to create, publish, update and delete Instant Articles directly from your content management system and provides an excellent alternative to connecting via RSS.